Nathan Garnett Consulting was hired by Rakso Construction to improve the visibility of their services in Google and generate more revenue.
Rakso Construction is a general contractor in Santa Fe, NM who also specializes in artistic stone work.
We built their website and generated and increased monthly traffic from 0 to 600 visitors within 5 months.
As always, we sat down with the client to figure out exactly what they were looking to achieve and then put together a custom SEO campaign that met their objectives.
Rakso Construction communicated that their services are not limited to Santa Fe, NM, but they would want to reach people living in surrounding areas, as well.
We also analyzed in detail what keywords his competition in the Santa Fe area was ranking for. Once the keywords were confirmed, we got to work.
We focused on easier to rank for longer tail keywords first since we started with a completely new domain and therefore a domain authority of ‘0’.
Here are a few long tail keyword examples from the campaign:
Our first step was to perform a detailed manual SEO audit to understand the current state of the website’s SEO. It’s critical to start with an audit to ensure that we’re not laying our groundwork on a weak foundation.
After pinpointing any gaps in the site’s structure, we quickly got to work to address these gaps, ensuring a solid foundation for SEO purposes.
Foundation sorted, our next step was to map out a strategy for targeting our selected keywords. Our content team got to work, enhancing existing pages and creating new service pages filled with SEO-optimized content.
Equipped with high-quality content, we were then in a position to engage with leading websites across the different contractor sectors to secure valuable backlinks to our content.
Of course, there are additional strategies within the Nathan Garnett Consulting playbook – but the finest recipes are always kept under wraps!
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Our campaign resulted in an increase in hundreds of positions across all the keywords for our client!
We’re pleased to report that our SEO efforts have resulted in a notable uptick in both traffic and revenue: within the first 5 months of working with us, their monthly website traffic grew from 0 to 600 visitors!
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