SEO Case Study: MR Test Prep

The Background

Nathan Garnett Consulting was hired by Mr. Test Prep to help improve the visibility of their website for people searching for their services.

Mr. Test Prep is an educational consulting company helping high school children prepare for standardized tests such as the SAT and ACT.

Before working with our SEO agency Michael, the CEO of Mr. Test Prep, had been disappointed for more than a decade by the offerings of other SEO providers who had boldly promised only to under deliver.

Within three years of working with us, their traffic and revenue increased from 650 to 2,500 visitors per month (380% increase) and stabilized there.

The Keywords

As always, we sat down with the client to figure out exactly what they were looking to achieve and then put together a custom SEO campaign that met their objectives.

We also analyzed in detail what keywords his competition in the bay area was ranking for. Once the keywords were confirmed, we got to work.

Here are a few keyword examples from the campaign:

  • Palo Alto CA ACT Prep
  • ACT Prep Redwood City
  • SAT Test Tutoring Palo Alto
  • Best ACT Coach Menlo Park
  • Best SAT Coaching Sunnyvale CA
  • Palo Alto CA ACT Prep
  • ACT Prep Redwood City
  • SAT Test Tutoring Palo Alto
  • Best ACT Coach Menlo Park
  • Best SAT Coaching Sunnyvale CA

The Campaign

After assessing their website and the website of their main competitors, our first task was to completely overhaul the SEO structure of content. Before we changed things up, their website pages had a low keyword density and contained no keyword strings or internal links. This is a big no-no if you want to appear as an authority in your industry.

Our SEO team fixed all of these issues within the first week, laying a strong foundation for phase two of the campaign, which is when our link-building team got to work.

The authoritative backlinks combined with our site optimizations had a massive impact significantly increasing Google rankings for Mr Test Prep!

Step One

Step Two

Step Three

Step Four

The Results

Our campaign resulted in an increase in thousands of positions across all the keywords for our client! Mr. Test Prep now ranks in the top two positions on Google for many of their main keywords.

We’re thrilled to announce that our SEO campaign have resulted in a significant surge in both traffic and revenue: within three years of working with us, their traffic and revenue increased from 650 to 2,500 visitors per month (380% increase) and stabilized there.

Here is what Mr. Test Prep had to say

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