SEO Case Study: Kauai Rooftop Campers

The Background

Nathan Garnett Consulting was hired by Kauai Rooftop Campers to help improve the visibility of their website for people searching for their local services in Kauai, Hawaii.

Kauai Rooftop Campers is a camper rental company that specializes in renting out rooftop camper trucks in the tropical island of Kauai in Hawaii, which attracts millions of tourists every year.

Kauai Rooftop Campers had been getting most of its bookings from third party platforms such as outdoorsy.com and the owner had not focused much on SEO until he realized how much business he was missing out on by not ranking high on Google. That’s when he contacted our SEO agency.

Our SEO efforts resulted in a significant increase in organic traffic and revenue: within 18 months of working with us, their website traffic increased by 600%.

The Keywords

As always, we sat down with the client to figure out exactly what they were looking to achieve and then put together a custom SEO campaign that met their objectives.

We also analyzed in detail what keywords his competition in Kauai was ranking for. Once the keywords were confirmed, we got to work.

Here are a few keyword examples from the campaign:

  • Kauai Rooftop Campers
  • Glamping Kauai
  • Camping Truck Kauai
  • Overlander Kauai
  • Kauai Rooftop Campers
  • Glamping Kauai
  • Camping Truck Kauai
  • Overlander Kauai

The Campaign

Our initial step was to perform a thorough manual SEO audit to evaluate the website’s current on-page optimization. Undertaking an audit right from the start is crucial to make sure we’re not constructing our SEO campaign on an unstable foundation.

After ensuring a solid foundation through primarily on-page SEO optimization, we crafted a strategic content marketing plan, produced high quality content, and regularly updated the website with it.

Once we had compelling content available, we could contact leading websites across the camping industry to get some valuable backlinks to boost our content’s visibility.

Of course, there are a few more elements to the Nathan Garnett Consulting secret sauce – but a great chef never reveals all of their ingredients!

Step One

Step Two

Step Three

Step Four

The Results

Our campaign resulted in an increase in hundreds of positions across all the keywords for our client! Kauai Rooftop Campers now ranks in the top two positions on Google for many of their main keywords.

We’re delighted to say that our SEO efforts translated into a BIG increase in traffic and revenue: within 18 months of working with us, their monthly website traffic grew from 500 to 3,000 visitors, that’s a whopping 600% increase.

Here is what Kauai Rooftop Campers had to say

“Great service, definitely improved my SEO immensely!”

Jonathan Bernard - CEO and Founder of Kauai Rooftop Campers

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